China sex toy makers cautiously embrace AI wave
EDITORS NOTE: Graphic content / People visit the Shanghai International Adult Products Industry Exhibition (API Expo 2026) on April 17, 2026. (Photo by CN-STR / AFP) / CHINA OUT
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Erotic chatbots, video-synced and
voice-activated devices mesmerised visitors at a sex toy expo in Shanghai
this weekend, as China's adult product firms join the global AI craze.
China is the world's largest producer of sex toys, and the
country's entrepreneurs have fully embraced AI tools in other sectors.
Though some businesses at the trade show said they were wary
of legal risks posed by machine-generated sexual content, others were keen to
advertise their enhanced wares when AFP visited on Friday.
Banners scattered across the large exhibition hall
advertised a Guangzhou-based company's "AI character dating" Luvmazer
app, which turns conversations with virtual partners into vibrator pulses.
"One sentence can make you shiver," the banners
promised.
A life-size, cyberpunk-inspired silicon doll with metal
joints lay in a large vitrine at the Cydoll booth, which factory
manager Zhou Yuanqing said was a prototype designed to display
"natural" emotions and speech.
"People nowadays don't go out to drink or meet their
friends, and they might prefer to play games on their phones or computers on
their own... but they still need companionship," Zhou told AFP.
Multiple sex toy companies showed off apps that use machine
learning to interpret adult videos and translate them into pressure, speed and
pulse pattern changes -- features that were rare novelties just a few years
ago.
"Everyone has the video syncing feature now," an
employee at teledildonics firm Amorlink told AFP at the company's stand, which
showcased vacuum cups equipped with powerful computing chips.
A two-in-one suction vibrator exhibited by domestic condom
giant Jissbon meanwhile featured long-distance remote control
capabilities, a roster of virtual "boyfriend" personas and the
ability to match frequency and intensity to environmental noise levels.
Multiple businesses offered AI agents for marketing and
operating offline adult stores, while others touted tech solutions
for brands trying to make their own "smart" toys.
A poster for Hong Kong-based metaXsire, which did not have a
booth at the expo, boasted an "adult image and video generator" and
dirty talk in more than 80 languages.
The company's website says its app can swap the faces of
celebrities or personal acquaintances onto pornographic videos which are
then synced to its toys.
The terms and conditions of the app forbid customers to use
it to shame or harass others, but did not detail how the company would ensure
consent for the faceswap feature.
But multiple exhibitors present on Friday said
they were cautious about mixing AI and adult video content, due to legal
and privacy concerns.
Pornography is technically illegal in mainland China, and
most adult video sites are blocked by the country's Great Firewall and cannot
be accessed without specialised VPN software.
Sam Xie, the founder of Shanghai-based adult toy maker Magic
Motion, said his products were compatible with AI agents but he had to be
selective when choosing software developers to partner with.
"We have to be very careful, or there could be all
sorts of problems, and we could get reported by consumers," Xie told AFP.

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