ChatGPT dominates global AI chatbot market as traffic surges past 46B visits: study

ChatGPT is the world’s most widely used artificial intelligence (AI) chatbot, capturing nearly half of all AI-related web traffic in the past year, according to a new study by the marketing firm OneLittleWeb.

The report shows that from August 2024 to July 2025, AI tools collectively generated nearly 100 billion web visits across more than 10,500 platforms.

Chatbots dominated the market, with the top 10 alone accounting for 55.9 billion visits, or 58.8 percent of total traffic.

ChatGPT, made by the American AI research company OpenAI, ranked first by a wide margin, with visits more than doubling to 46.6 billion, up from 22.6 billion the previous year.

This represents a 106 percent year-on-year growth and gives it a commanding 48.36 percent market share of all AI web traffic.

In comparison, the next nine chatbots combined made up just 10.45 percent.

The study also found that ChatGPT’s momentum continues to accelerate; between May and July 2025, it averaged 5 billion monthly visits, compared to 3.9 billion per month across the full year.

Grok by Elon Musk’s xAI was ranked second for its year-on-year visits growth (1,343,408 percent), although it has a 1.17% market share.

Google’s Gemini emerged as the strongest challenger, attracting 1.7 billion visits in the past year, a 156 percent increase.

“Its average monthly visits for this period were 138.6 million, with the last quarter (May–July 2025) reaching an average of 246.2 million. With continued growth and platform improvements, Gemini is emerging as ChatGPT’s closest rival, though its traffic remains 28 times smaller as of July 2025,” the study says.

Other players, such as Perplexity AI and Claude, showed steady growth and increasing user loyalty. Claude also led in engagement time, with an average of 16 minutes 44 seconds per session, well ahead of Gemini and Microsoft’s Copilot, which posted the lowest usage duration.

Meanwhile, DeepSeek, the breakout Chinese chatbot once a fast-rising competitor after its January launch, saw its momentum stall.

After peaking at 520 million visits in February 2025, its traffic fell by nearly 40 per cent to 315 million in July, the study says.

The other chatbots in the top 10 are Poe, Mistral and MetaAI.

Overall, the 10 chatbots registered a 123.3 per cent year-on-year traffic increase, adding nearly 31 billion new visits compared to the previous year.

OneLittleWeb said the study assessed over 10,500 AI tools on the market and ranked the top 10 based on data from sources like Semrush, Muckrack, aitools.xyz, and app stores.