Belva Digital unveils new platform to help brands win with culture, tech and creativity

Belva Digital has officially launched SHIFT, a new flagship platform aimed at helping brands remain relevant and impactful at the intersection of technology, culture, and creativity.

The movement-led platform has been designed to unlock growth for businesses keen to thrive in a fast-changing market, where modern consumers expect brands to be purpose-driven, authentic and socially conscious.

With today’s buyers seeking emotional and cultural connection over mere products, SHIFT promises to equip brands with tools, insights and creative strategies to move from transactional marketing to long-term engagement.

“SHIFT happens at the intersection of pressure and potential, when challenges push us to think differently and opportunities inspire us to act boldly,” said Fred Kithinzi, Founder and Group CEO of Belva Digital, during the launch.

Serah Katusya, CEO of Belva Digital, added: “At SHIFT, we’re not just talking about what should be done; we’re showing brands how to make it happen, from capturing attention beyond the 3-second rule to creating long-term connections through storytelling.”

According to the company, SHIFT challenges marketers with a key question — how to create authentic, culturally-relevant stories that drive growth now and into the future. This theme anchored keynote conversations at the unveiling, highlighting storytelling as a powerful business differentiator.

“Stories are not just good for entertainment; they are good for business,” said Jesudetan Onasanya of Aleph.

Betty Njiraini of Eskimi pointed to data-led marketing innovations noting that “Data-driven creative captures attention, pushes engagement, and drives true impact,” while Carolyne Kendi of CK Marketing Coaching emphasised, “Creativity is intelligence having fun.”

Belva Digital positions SHIFT as a call to action for brands looking to lead in a new era, arguing that the future belongs to those that stand for more than just profit and boldly connect with people in authentic, meaningful ways.