Ranee Production and Fireflies Entertainment to launch sports hubs in Kenya

Grassroots sports in Kenya are set to benefit from a range of uplifting programs thanks to a timely and strategic partnership between Ranee Production and Fireflies Sports and Entertainment, which was announced on Wednesday.

During the unveiling, the two entities hosted His Eminence Prof. Dr. Sir Madhu Krishna, the Chief Chairman cum Chief Rector of AUGP, UNUGP USA, the first Indian to have received the US President’s Lifetime Achievement Award in 2016.

He is also the first Indian whose statue in bronze was installed in the European historical museum in the parliament in 2014

During the event, Ranee Production Chief Executive Officer (CEO) Ranee Jamal received the United Nations Global Peace award for her excellent community work, having first been honored in the UK, and hosted a celebration in Kenya afterwards. She dedicated her award to promoting peace through sports.

His Eminence Prof. Dr. Sir Madhu Krishna pledged his support for the innovation hub and grassroots sports development initiative. Through its clarion call for peace, the program will focus more on identifying local talents and providing global exposure.

The sports innovation hubs serve as incubators for startups, providing an ecosystem rich with resources, mentorship, and networking opportunities.

This is not a mere physical space but a collaborative community that fosters creativity and drives technological advancements in sports.

Seasoned industry professionals provide mentorship, guiding startups through the intricate process of product development, market analysis, and business strategy.

The first of its kind in Africa, the hub plays a crucial role in bridging the gap between innovation and the marketplace.

The hub facilitates partnerships with established companies and sports organizations, helping startups navigate the complex path to commercialization.

Beyond the tangible benefits, the initiative cultivates a sense of community among startups, fostering a collaborative environment where ideas can be shared and improved upon.

Through these multifaceted roles, the sport innovation hub is instrumental in accelerating startup growth from ideation to market presence, ultimately shaping the future of sports technology and enhancing the athletic experience for all.

“We are bringing our experience and success story from over 70 musical concerts that we have hosted in Kenya, South Africa, and around the world to revolutionize the sports industry,” Jamal noted.

His Eminence Prof. Madhu added, “We want to make Kenya the African epicenter for nurturing talent and building. Kenya is a great nation and is doing well in sport.”

Fireflies Sports and Entertainment CEO Raphael Mahulo expressed pride in taking a starring role in the initiative.

“I am happy to be leading the innovation hub. This is something I have always wanted to do. I'm glad we have people willing to walk with us.

“The time has come to commercialize our sports. Let's give more attention to the plays.”

The event was also attended by the special advisor for economic empowerment and sustainable livelihood in the executive office of the president, Hon. Jaoko Oburu, who assured the government’s willingness and readiness to work with private partners to develop sports in this country.

Fireflies Sports and Entertainment has a five-year partnership with the Kenya Basketball Federation to invest in the Kenya Basketball Premier League.

The company is focusing more on developing sports but ensuring consistency, investing in fan engagement, and promoting grassroots development