Maua Talanta Studio crowned Eastern region Tujiamini Gold winners

Maua Talanta Studio, a collective of musicians, producers, DJs, comedians, and content creators from Maua Town, has been named the Eastern Region Tujiamini Gold Award winner, securing a Ksh 1 million grant through the Tujiamini initiative by a giant gaming firm.

Founded in 2017, Maua Talanta began as a vision to give local creatives access to quality production services without the burden of traveling over 60 km to Meru Town or Nairobi. Registered as a self-help group in 2018, the team faced challenges such as a lack of equipment, studio space, and funding.

In June 2025, the group learned about the Tujiamini initiative, a program that supports grassroots talent with funding and visibility, and took a chance by sharing their story.

Their dream resonated, earning them the Gold Award and the resources to transform their studio.

“This award was a game-changer for us. It gave us the tools, confidence, and credibility to grow.

“It’s proof that grassroots talent matters—and when supported, it can thrive,” said Frankline, Maua Talanta Studio spokesperson

With the Ksh 1 million funding, Maua Talanta Studio acquired modern band equipment, a professional video camera, a drone, streaming tools, DJ academy gear, and a complete sound system.

This upgrade has turned the studio into a thriving creative hub, attracting artists from as far as Samburu, Marsabit, and beyond, as well as CBC schools seeking hands-on learning for students.

“We believe in empowering communities through Tujiamini. Maua Talanta’s story is a powerful example of how opportunity can unlock potential and create lasting impact,” said Debrah Maina, Tujiamini representative.

Tujiamini is a Ksh 30 million annual initiative by the gaming firm that supports talents, sports, and community projects across Kenya.

 Categories include the Gold Award (Ksh 1,000,000 for community-based projects), Silver Award (Ksh 300,000 for sports and non-sports talents), Bronze Award (Ksh 500,000 for small businesses and young talents), and Cheza Dimba Sponsorship (Ksh 250,000 annually for three years for the male category and Ksh 50,000 one-off for the female category) to support grassroots football teams participating in regional and below leagues registered with the Football Kenya Federation.