Viatris launches campaign to tackle erectile dysfunction stigma across Africa

Viatris, a global healthcare company, has launched the EmpowerED for Life campaign across key African countries to raise awareness about Erectile Dysfunction (ED), reduce stigma, and encourage men to seek medically sound treatment.

Unveiled during a pan-African webinar attended by healthcare professionals, policymakers, and advocates, the campaign aims to shift public discourse on ED from stigma to informed support. It promotes early diagnosis, evidence-based treatment, and open dialogue about men’s sexual health.

Erectile dysfunction, while commonly misunderstood, is often a marker of broader health issues such as diabetes, cardiovascular disease, hypertension, obesity, and mental health disorders like depression and anxiety.

A study in the British Journal of Urology International estimates that ED will affect 322 million men globally by 2025. In Africa, prevalence rates are particularly high.

A 2016 study in Nigeria reported community-based ED rates between 43.8% and 58.9%, while hospital-based studies show rates up to 65.8%. In Ghana, a 2010 study found ED in 65.9% of men, including younger age groups. Alarmingly, it’s estimated that 85% of men with ED in Africa do not seek treatment.

Arvind Kanda, Head of India & Access Markets at Viatris, noted that stigma continues to prevent many men from seeking help. “We aim to promote awareness and encourage conversations rooted in empathy and science,” he said.

The campaign will initially roll out in Nigeria, Kenya, Ghana, Senegal, Côte d’Ivoire, and South Africa. It will use digital platforms, community outreach, professional education, and partnerships with healthcare providers to reach both urban and rural populations.

Built around four pillars—Awareness, Education, Engagement, and Empowerment—the campaign seeks to improve understanding of ED, promote access to appropriate care, and strengthen the role of healthcare professionals in addressing men’s sexual health.

Dr. Nnabugwu Ikenna Ifeanyi, Associate Professor of Surgery at the University of Nigeria, highlighted that ED is more than a sexual health issue. “It often signals deeper health conditions and can significantly impact a man’s mental health and relationships. In many African societies, myths and limited access to specialized care delay diagnosis and treatment,” he said.

The campaign also warns against the dangers of unregulated ED treatments, which are commonly used and can pose serious health risks. By addressing misinformation and access barriers, Viatris hopes to support men’s health in a more holistic, sustainable way.