Twiva eyes expansion after securing funds from Sony Innovation Fund

According to Twiva, the funding will support Twiva’s expansion, AI-driven tools, and financial solutions like Twiva Pay, which facilitates payments for content creators. 

The start-up, which operates at the intersection of social commerce, influencer marketing, and fintech, offers monetization opportunities through its branded house model.

“With Sony’s expertise in entertainment and technology, we will scale our impact, expand into new markets, and unlock new income-generating opportunities for Africa’s youth. This investment accelerates our efforts to build Africa’s most impactful creator-powered ecosystem, where creators are not just influencers but entrepreneurs and job creators driving inclusive economic growth across the continent,” said Twiva CEO Peter Kironji.

With over 250 million young people active on digital platforms, job creation is a major milestone in the youth-driven creator economy.

“We see significant untapped potential in the continent’s digital creative industries, and Twiva’s dynamic platform provides the ideal foundation for sustainable growth,” remarked Antonio Avitabile, Managing Director – EMEA, Sony Ventures Corporation.

Twiva says it plans to use the funding to strengthen its technology infrastructure, including AI-powered tools for creators, and expand into new African markets.

The company also aims to create over one million digital jobs in the next five years through its integrated ecosystem, which includes influencer marketing, social commerce, and embedded financial services.