PAMRO 2025: Nairobi gears for Africa’s Media Research Conference
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Returning to Nairobi after 16yrs, the conference will run from the September 14th to 16th, 2025 and will bring together top African professionals in media, marketing, and research.
The conference, themed; Trust and Truth: The role of Media Research, is timely in an era where AI, shifting narratives, information overload, and Dis/Misinformation dominates the media landscape.
This is while the media, brands and content creators seek to understand audience preference and work towards building trust, loyalty and credibility.
From insights by Royal Media Services (RMS) Managing Director Wachira Waruru, to packed panel discussions, the conference seeks to explore ways Legacy Media can survive and thrive in the digital transformation era.
One panel will involve industry leaders from Safaricom, KBL and KCB, who will breakdown how brands are rethinking media priorities in the age of AI.
Top agency executives from WPP Scangroup, Saracen, Dentsu and Wowzi are also expected to dive into discussions on how tech is rewriting advertising strategies.
The buzz is building with an opportunity to learn and connect with PAMRO.
Register via PAMRO ANNUAL CONFERENCE or Call +254 722 675 908 for more information.
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