Jubilee Life Insurance unveils digital platform to streamline insurance distribution

Jubilee Life Insurance has introduced JForce, a digital platform designed to simplify and speed up insurance distribution by enabling intermediaries to manage the entire customer journey online.

The platform integrates lead generation, policy issuance, and commission tracking in a single interface. Intermediaries can generate life cover quotes, capture customer details, issue policies instantly, track leads and follow-ups, and view commission statements via mobile app or web portal.

According to the Association of Kenya Insurers’ 2023 Insurance Industry Market Report, life insurance penetration in Kenya stands at 1.3% of GDP, with sector premiums growing 12% year-on-year. While growth is being driven by younger, digitally engaged consumers, more than 80% of the working-age population remains uninsured.

Jubilee Life says JForce is aimed at tackling common distribution challenges such as delays in policy issuance, limited product reach in remote areas, and lack of real-time performance visibility for agents.

CEO Asman Mugambi said the platform is intended to improve service delivery by giving intermediaries faster, more transparent, and more personalized tools. Deputy Group CEO Juan Cazcarra added that the move is part of a broader digital transformation strategy to make intermediary operations more efficient and expand customer access.

Jubilee Insurance Deputy Group CEO, Juan Cazcarra, reinforced the company’s commitment to digital transformation, emphasizing that it goes beyond implementing new systems.

“Digital transformation is about empowering our people to work faster, think more strategically, and deliver an experience that keeps customers coming back. Our intermediaries are at the heart of our business, and we remain dedicated to continuously innovating and investing in tools like JForce to make their work easier, expand their reach, and amplify their impact,” said Mr. Cazcarra.