62% of Kenyans feel country heading in wrong direction - TIFA poll

The latest opinion poll released by TIFA shows a declining optimism about the country’s trajectory between 2023 and 2025.

62 percent of Kenyans feel the country is moving in the wrong direction in 2025 compared to 48 percent who felt so in 2023.

That sentiment is highest in the Mt. Kenya region at 79%, followed by Lower Eastern at 73%, South Rift at 70%, Nyanza at 67% and Nairobi at 64%.

Those interviewed expressed dissatisfaction with governance, economic performance, and recent policy impacts such the Finance Bill and cost of living.

The percentage of Kenyans opposing the broad-based government increased from 54% in May 2025 to 64% currently.

On average, 70% of Kenyans polled, say their economic situation has gotten worse since 2022.

Mt. Kenya region leads with 85%, Nairobi with 74% comes second while the South Rift has 72% and Nyanza 71%.

The poll further shows that 64% of Kenyans interviewed between August and September overwhelmingly feel that their personal and family economic conditions have deteriorated since the last general election compared to 54% who were interviewed in May.

The Finance Bill is perceived as having negatively affected the cost of living and eroding personal finances for most Kenyans, with 82% saying it led to Increased cost of basic goods and services such as food, transport and utilities.

31% say it has increased taxes on their salaries or income. 21% say the most recent finance bill has reduced their disposable income or savings.

The report further highlights that every one in four Kenyans is jobless with 17 percent either unemployed or job hunting. 25 percent are working full time, 23 percent self-employed and with 15 percent working part time

73% of Kenyans polled do not think that the government is doing enough to investigate and stop extra-judicial killings and abductions.

The national survey was conducted between August 23, 2025 and September 3, 2025 from total of 2023 randomly selected Kenyan adults aged 18 and above across all 47 counties.