Bima Life Insurance Agency is Giving Insurance a Much-Needed Digital Feel

Despite a rapidly growing population of over 50 million, insurance penetration in Kenya remains at just 3 per cent.

The low uptake has long been blamed on limited awareness, complex application and claims processes, high costs relative to income, and, above all, mistrust.

However, everyday challenges are real — lost earnings during hospital admission, accidents at work or on the road, and sadly, even loss of life.

For many Kenyans, life is already a daily struggle — and when these situations arise, they can quickly wipe out savings and leave families with nowhere to turn.

This is where Bima Life steps in — offering Kenyans a simpler, digital, and stress-free way to access insurance products that respond to these very realities.

“We know these struggles because they affect real families every day. That’s why Bima Life cuts out the endless questions, medical tests, and paperwork — so getting insured is simple, affordable and stress-free,” says Joseph Nyoike, CEO of Bima Life Insurance Agency Ltd.

The Bima Life online portal (www.mybimalife.com) is where this vision comes to life.

Through the platform, clients can browse different products, apply, pay via mobile money, and receive their policy documents online — all without filling a single form

“We are removing the barriers that have kept everyday Kenyans away from insurance. By replacing forms with a simple, digital and convenient process,” says Nyoike.

And because Bima Life Insurance Agency is licensed by the Insurance Regulatory Authority (IRA) and works with established insurers, customers can trust that every insurance cover they buy is genuine and reliable.

It’s important to note that Bima Life doesn’t create the insurance covers or pay claims directly. We simply connect you to products from trusted insurance companies and support you through the claims process to ensure you’re never on your own.

“We are the bridge between Kenyans and insurance companies. We provide digital access to simple and affordable insurance products, while also walking with our clients during the claims process,” Nyoike emphasises.

Through MyBimaLife portal, Kenyans can access practical, digital-first products at affordable prices — with covers starting as low as Ksh.305 per year.

Some of the products found on our portal include:

Hospital Cash Cover – Provides daily cash payouts during hospital admission to cushion against lost income at an annual premium of Ksh 1,000/-

Personal Accident Cover – Protects against accidents, injuries, or disability, and reimbursements for medical expenses for an annual premium as low as 305.

Last Expense Cover – Offers a quick lump-sum payout to ease funeral costs, with premiums starting from just Ksh.500 annually.

Motor & Boda Covers – Affordable monthly or annual third-party insurance covers options, with digital certificates issued upon purchase, with premiums as low as Ksh 650.

“These are products built for real life. Whether it’s a hospital stay, an accident, or a funeral, our covers give families peace of mind when they need it most,” says Nyoike.

Because Bima Life application process is fully digital — no paperwork involved, this not only makes the process easier but also supports a greener future by reducing paper use and helping protect the environment.

Bima Life also works closely with its partner insurers to ensure clients’ claims are processed promptly — with payout times averaging within 72 hours.

Bima Life’s value proposition is clear: “Affordable, accessible, digital insurance at your fingertips.”

“Life is full of uncertainties — hospital bills, accidents, or funeral expenses can drain savings and destabilise families. Insurance is not just a product; it’s a safety net and peace of mind,” Nyoike stresses.

With Bima Life, anyone with a phone and internet connection can access affordable products from trusted insurers — anytime, anywhere — through www.mybimalife.com.