UDA, ODM support declines as Kenyans lose faith in political parties: TIFA

The majority of Kenyans have lost confidence in the existing political parties, signalling a massive decline in loyalty among their support bases. 

This is according to the latest survey carried out by TIFA, which drew comparisons between the country's political landscape in August 2022 and the status quo as of September 2025. 

TIFA indicated that the United Democratic Alliance (UDA's) support has reduced from 38 per cent to 16 per cent. On the other hand, the Orange Democratic Movement (ODM) party loyalty has declined from 32 per cent to 13 per cent. 

Jubilee's base reduced from 5 per cent to 3 per cent while Wiper Patriotic Front maintained its support at 4 per cent.

Democracy for the Citizens Party (DCP), headed by former DP Rigathi Gachagua, currently has a nine per cent support base since its launch in May 2025.  

At the same time, the undecided category has surged from 15 per cent to 43 per cent, making it the largest group and suggesting growing voter dissatisfaction and reluctance to commit to existing political parties. 

Further, 64 per cent of Kenyans support the Broad-based government, with the majority citing that the arrangement largely serves personal interests.

Others indicated that the alliance undermined the role of opposition, is irrelevant to the public needs and fosters corruption. 

In terms of numbers, the combined figure of supporters of the parties whose leaders are associated with the Broad-based government (UDA, ODM, and Ford-Kenya) comprises less than one-third of all Kenyans (30 per cent).

Across the country, support for the BBG is highest in Northern Kenya (61 per cent), followed by the President’s home zone of Central Rift (45 per cent) and lowest in the Mt. Kenya and Lower Eastern zones (11 per cent and 17 per cent, respectively). 

TIFA indicated that the figures don't reflect how the next elections will be carried out, noting that the by-elections at the end of November will provide some preliminary indication.