SHE MEANS BUSINESS| Carol Wachira speaks on the making of a Number 1 digital brand - Citizen Digital
Royal Media Services Director for Marketing and Digital Transformation, Carol Wachira.
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In a special edition of She Means Business this week, we sat down with Carol Wachira, Head of Marketing and Digital Transformation at Royal Media Services (RMS), for a conversation on innovation, leadership, and creativity.
Carol has played a key role in positioning the Citizen Digital platform as Kenya’s number one digital news brand — a hub where millions turn daily for credible stories, live updates, original content and entertainment.
Speaking on what inspired the creation of the Citizen Digital app, Carol shares that it was born out of a deep understanding of audience behavior and a commitment to make quality news accessible, engaging, and seamless.
Beyond her corporate accomplishments, Carol reveals another side of her personality — a creative soul with a passion for music.
The conversation dives deep into the making of a modern digital powerhouse — from data-driven strategy to innovation culture — and highlights how RMS continues to reinvent itself to stay ahead in a fast-evolving media landscape.
Watch the full episode of She Means Business on YouTube.
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