Printam, Landmark Holdings partner to boost affordable housing programme

Printam Limited has made a landmark move to strengthen Kenya’s affordable housing agenda by powering the country’s infrastructure and logistics sector with reliable, sustainable, and cost-effective solutions.

In a bold step towards empowering local industries, the company announced a partnership with global heavy-duty truck manufacturer Howo, handing over 13 concrete mixers to Landmark Holdings Limited — one of Kenya’s leading construction firms.

According to Printam’s Chief Executive Officer Hossein Goudarzi, the company’s mission is rooted in supporting industries that share in the vision of uplifting local infrastructure.

“Of course we are part of this industry, we are part of this economy, we know the concerns of government. In line with affordable housing we approached the best contractor in this area to assist them develop a product and introduce it to the market to reduce cost and to make work more fast and efficient,” said Goudarzi.

The collaboration aims to address the logistical and production challenges often faced in the construction of affordable housing units - a key government priority under the national housing programme.

Landmark Holdings Limited CEO Harveer So. Sethi expressed confidence that the partnership would enhance efficiency and output across their housing projects.

“We believe with increase in our fleet our work in the affordable housing programme will be more efficient, faster and of better quality. Prior to making this decision we did a lot of market research on all the trucks in terms of affordability, reliability and sustainability and we found the Howo truck mixers as the right product,” said Sethi.

The newly acquired fleet of Howo concrete mixers is engineered to deliver high performance even in Kenya’s demanding terrain.

In line with the government’s affordable housing initiative, Landmark Holdings says the move aligns with its commitment to low-cost, sustainable production.

The company emphasized that adopting modern, efficient equipment will not only speed up construction timelines but also ensure that more Kenyans have access to decent and affordable homes.

Howo Sinotrucks, through this partnership, reaffirmed their promise to provide affordable, reliable, and sustainable machinery aimed at empowering local industries and communities — fostering self-reliance rather than dependency.