Kilifi launches year-long reading challenge to inspire lifelong literacy

The County Government of Kilifi has launched a year-long reading initiative aimed at inspiring children and families across the county to read daily and build lifelong literacy habits.

The Mashujaa Wa Kusoma Challenge, launched in collaboration with BookSmart powered by Worldreader, was officially unveiled by Kilifi Deputy Governor Flora Chibule on behalf of Governor Gideon Mung’aro during Mashujaa Day celebrations at Dindiri Primary School Grounds.

Running from October 20, 2025, to October 20, 2026, the challenge will culminate in the crowning of Reading Champions during next year’s Mashujaa Day festivities. The recognition will celebrate children who demonstrate exceptional dedication, curiosity, and a passion for reading.

Through the initiative, children will gain free access to over 2,700 culturally relevant storybooks in English and Kiswahili, tailored for ages 0 to 12. Families are encouraged to dedicate at least ten minutes each day to reading together—an effort expected to improve language skills, boost imagination, and strengthen family bonds.

“As Kilifi, we want to raise a generation of readers who will not only excel in school but also in life,” said Governor Mung’aro. “Reading is the key to opportunity, confidence, and success. By launching the Mashujaa Wa Kusoma Challenge, we are empowering our children with the gift of stories and preparing them for a brighter future.”

Worldreader’s Director of Partnerships, Olivia Kimani, emphasised the program’s inclusive and motivating approach. “Every child deserves a fair chance to read, learn, and thrive. The Mashujaa Wa Kusoma Challenge combines fun, competition, and learning to motivate children to read more. Through BookSmart, families can easily access thousands of stories that spark curiosity, build skills, and strengthen parent-child connections,” she said.

Throughout the year, the program will feature digital leaderboards highlighting top readers, community engagement activities, and social media campaigns to keep families motivated. Recognition will also be given across different age categories, ensuring inclusivity for both early learners and older readers.

“When families read together, children thrive,” added Kimani. “Through this partnership with the County Government of Kilifi, we’re making reading accessible, joyful, and part of everyday life. A reading Kilifi is a powerful Kilifi.”