Kenya Phygital Cup, 82-Sports partner in push for youth talent and green spaces

The eSports Kenya Federation has announced 82 Sports as the official sponsor of the upcoming Phygital Rivals: Kenya Football Tournament, set for December 6, 2025, at Jamhuri Primary School Astro Turf Grounds in Nairobi.

The partnership, worth Ksh. 500,000, will cover logistics, production, and prize rewards, with the champions pocketing Ksh. 70,000 and the runners-up earning Ksh. 30,000.

The winners will also secure a fully sponsored trip to Astana, Kazakhstan, to represent Kenya at the Games of the Future, an international phygital competition.

82 Sports, a non-governmental organization that promotes grassroots football and environmental sustainability through its Play for Green Spaces initiative, says this collaboration aligns with its mission.

“We believe the future of sports lies in innovation and inclusivity,” said CEO Joash Okuto.

“Phygital football blends athleticism and digital skill, creating new opportunities for young players.”

Phygital football combines real-world 5-a-side matches with digital FIFA showdowns on PlayStation 5, with aggregate scores deciding the winner.

eSports Kenya Federation President Ronny Lusigi welcomed 82 Sports’ support, noting it underscores confidence in the federation’s growing professionalism and transparency.

For players like Leone Mwaura who represented Kenya at the inaugural edition in Abu Dhabi, the excitement is palpable.

“Competing both physically and digitally tested our teamwork and adaptability. It’s great to see more Kenyans get that chance,” he said.

Registration is now open for the first 16 teams via eSports Kenya Federation’s digital platforms.