Inside itel's new SUPER 26 Ultra brand: Design, specs, and why it stands out

Launched at the Machakos Itel Home shop and the Machakos town centre, the new device offers customers a hands-on experience with a uniquely designed product that combines elegance and power in one sleek, pocket-friendly package.

Speaking to the Media during the launch, Ryan Zhang Itel Kenya brand manager, said that the SUPER 26 Ultra has amazing features that include an AI camera, 6,000mAh mega battery, IP65 water and dust resistance, 6 years of fluency, 6.75” 3D Curved Amoled Screen 256GB and 8GB RAM, at a cost of Ksh.20,499.

He noted that the phone features significant improvements in CPU performance, camera quality, and memory capacity, ensuring smooth operation without lag, all while offering one of the best combinations of price and quality on the market.

He also confirmed that the Itel management has over 100 branches in Kenya and their target was for their customers to get the best quality smart phone with pocket friendly price.

"Kenya is a key market for Itel, and we're excited to introduce our latest smartphone to Kenyan consumers. Notably, Kenya accounts for nearly 50 per cent of the smartphone market share in East Africa making it a crucial market for us," Zhang stated.

Mutua Ndungi, the Director Image Connections Machakos, added that he was excited to have been part of the Launch of itel SUPER 26 Ultra as it has quality features. 

He urged the public to get the device from over 26 itel home shops around Kenya.

Daisy Omondi, an influencer and content creater, said she bought the phone because of the camera quality and battery's long life which proves to be efficient in her line of work. 

Muss, a content creator and influencer, noted that he attended the launch and decided to purchase the device because of its unique features.