Inside Climavox’s plan to revolutionise Kenya’s online youth influence economy

When Climavox first entered Kenya’s media landscape, it was known for its blend of strategic PR and sustainability communication. But behind its “Tell It Right” slogan, the Nairobi-based firm is quietly building something much bigger;  a platform that could change how influence, opportunity, and impact flow across Africa’s youth economy.

It’s called the Climavox Grid, and its promise is bold: to make digital influence more inclusive, transparent, and purposeful.

Still under development, the Grid is envisioned as a digital marketplace of influence, where everyday young creators, from nano to elite level, can join brand and social campaigns, earn fairly, and use their voices for good.

In a market dominated by a handful of celebrity influencers, Climavox is betting on the power of the many.

“We’re building a system that includes everyone;  from the student running a TikTok page in Nakuru to a climate advocate in Kilifi,” says Enock Bii, Founder and CEO of Climavox. “The Grid gives every young voice a seat at the table, and the chance to turn creativity into opportunity.”

Each campaign will carry a total budget set by the brand or organisation. Participants will earn based purely on performance; meaning those who drive genuine engagement and conversation will receive a higher share.

Unlike conventional influencer marketing, where pay often depends on follower count or personal networks, the Grid’s model rewards authentic effort and measurable impact.

What makes the Climavox Grid truly unique is its focus on sustainability and social good.

While it supports commercial campaigns, it also creates space for youth to participate in advocacy from climate action and gender inclusion to digital literacy.
In doing so, it merges influence with impact; ensuring that Kenya’s youth not only earn but also contribute to national and global development goals.

“For us, sustainability isn’t an afterthought,” says Bii. “It’s at the heart of the Grid. We want to prove that influence can build brands and better societies.”

The platform will work with companies, NGOs, and government programmes to mobilize young creators as communication partners in awareness drives and behaviour change campaigns.

Imagine a digital clean-up campaign on TikTok, or a financial literacy challenge across universities; all powered by the same youth voices who are already shaping Kenya’s online culture.

Behind the scenes, the Climavox team is deep in development, combining technology, market research, and human insight to create what they call “a communication ecosystem, not just an app.”

The platform’s rollout will start in Kenya, before later expanding to Uganda, Tanzania, and Rwanda.
Early sign-ups will open soon, targeting 5,000 youth creators drawn from universities, digital communities, and sustainability clubs.

Faustine Ngila, the company’s Chief Operating Officer, says the pilot phase will focus on testing fairness, ease of use, and performance tracking.

“We want a system that young people can trust,” Ngila says. “Whether you have 500 or 50,000 followers, the Grid must feel fair, empowering, and transparent.”

The company also plans to offer analytics dashboards to brands, allowing them to see which creators, messages, and communities drive the most meaningful conversations.

Kenya’s digital landscape is one of Africa’s most dynamic; home to millions of creators who produce content daily on TikTok, Instagram, X, and Facebook. Yet most remain outside the formal influence economy.

Brands spend heavily on visibility, but youth often remain consumers, not beneficiaries, of that spend. The Climavox Grid seeks to change that by turning influence into a shared value system where both brands and young citizens can thrive.

Industry observers say it’s a timely innovation.

With the government prioritising the creative economy under the digital superhighway agenda, and brands seeking more authentic communication, Climavox’s approach could provide a homegrown solution to a growing problem.

Beyond its commercial model, the Grid also represents a cultural shift; an effort to decentralize influence and democratize visibility.

“For too long, influence in Africa has been defined by who has access, not who has value,” says Bii. “We’re changing that. We want a girl in Kitui posting climate content, or a student in Eldoret reviewing local startups, to be seen and rewarded the same way as influencers in Nairobi.”

That inclusivity, he adds, is not just moral, it’s strategic. By empowering diverse creators, brands gain access to authentic communities, and society benefits from a more balanced narrative.

In the coming months, Climavox will begin onboarding early creators and brand partners for pilot projects, while continuing to refine the platform’s AI-driven performance model.

“We’re not in a rush,” Bii says. “We’re building something that lasts. The Grid has to be credible, inclusive, and sustainable. Kenya’s youth deserve that.”

The Climavox Grid could be the start of a new era;  one where communication agencies don’t just manage reputation, but create platforms that empower people directly.

And for Kenya’s young creators, it could mean more than likes and followers; it could mean entry into a sustainable, fair, and homegrown influence economy.

As Bii puts it: “We’re not chasing trends. We’re building infrastructure for the voices that will define Africa’s future.”