Absa Next introduces new services amid expansion into digital financial connection

The new feature gives customers access to the Absa Balanced Fund, Absa Shilling Money Market Fund, Absa Dollar Money Market Fund, Absa Equity Fund and Absa Fixed Income Fund, making wealth creation a seamless part of their everyday banking experience.

Absa says the move marks another significant milestone in the evolution of Absa Next, which was launched in September 2026 to simplify the way customers bank, save, borrow, and transact.

Speaking on the new investment feature, Absa Bank Kenya Director of Personal and Private Banking Moses Muthui said that the feature will be significant in providing long-term financial opportunities.

"At the heart of every investment is a dream, whether it's securing a family's future, funding education, growing a business, preparing for retirement, or building long-term financial security. We understand that our customers are looking for simple, accessible ways to turn those aspirations into reality," he said.

“Today's launch is another important step in building a digital bank that enables customers to manage every aspect of their financial lives in one place. With investments starting from as little as Ksh.1,000, we are making wealth creation more accessible and inclusive."

The range of Absa Unit Trust Funds offers customers opportunities to pursue different financial goals across varying investment horizons and risk profiles.

With Absa Next, customers can start, manage, and grow their investment journeys directly from their phones while accessing the convenience of a fully integrated digital banking experience.

Through the platform, customers can open investment accounts digitally, link existing Absa Unit Trust investments, create multiple investment portfolios aligned to different goals, top up investments conveniently, access account statements, and monitor portfolio performance in real time.

The solution also offers qualifying real-time redemptions to an Absa Wallet from the Absa Shilling Money Market Fund.

Since its launch in September 2026, Absa Next has attracted more than 300,000 users, with customers actively using Absa Next for everyday financial activities including bill payments, bill splitting, digital savings, and instant day-one credit.